No road is too long

With good company
Meet our friends from the road!
CATEGORY: Business Development & Innovation

Exploring Customer Experience

A CX lab togehter with future-thinking brands.

Better Business

Project Data

1 Customer Experience Lab

5 Swedish Top Brands

700 mystery shoppers

3 new CX measurements

www.betterbusiness.se

Challenge:

Our client, a leading myster shopper firm, set out to explore new ways of measuring customer experience.

Solution:

Together we designed and hosted a customer experience lab. We looked at exisiting research and utilized methods for idea generation and co-creation to form a platform for exploring and developing ways to measure customer experience.

Result:

The lab resulted in a number of new CX measurements which were tested and in some cases implemented.

CATEGORY: Business Development & Innovation

Enabling global knowledge transfer & discovery of business opportunities

A staff-exchange program proving that different time zones and languages are no problem for a true global player.

Challenge:

Our client, a global professional services firm, set out to collaborate in an initiative through which they could leverage their best-in class skills between their global regions. Focusing on Transport and Infrastructure, three regions wanted to find a way to enable knowledge transfer and exchange of best practices across three continents.

Solution:

Odd Agency designed and managed a new, global, form of staff-exchange program in which a number of selected participants visited and worked with their colleagues in other parts of the world. We led the process and coordinated different phases of the exchange. We also facilitated meeting sessions and worked with the global team using digital collaboration methods as well as networking theory.

Result:

The staff-exchange exemplified the possibilities and opportunities with new levels of global collaboration. It contributed to identification and realization of business opportunities as well as became a lasting platform for competence sharing across the regions. The individual participants gained technical insight, experienced collaboration across three continents and expanded their networks.

WSP Nordics, WSP Asia & WSP ANZ

Project Data

1 Exchange program

3 Regions

3 Continents

19 global team members

Sweden, Singapore & China, Australia & New Zealand

www.wsp.com

News online: “Internationellt erfarenhetsutbyte starker WSP över hela världen”

CATEGORY: Strategy & Capabilities

Supporting a CEO in bringing the organization into the future

A case of how growth focus allowed brilliant ideas and outstanding technology to speak for themselves.

Specops

Project Data

15 % growth

40 employees

2 years

Sweden, US, Canada, UK

Challenge:

With brilliant ideas and outstanding technology the IT-company felt that they could be making more out of their products and services.

Solution:

It was identified that current management practices were not supportive of the desired growth rate. Odd Agency advised and supported the CEO in designing new organizational layers and a growth-oriented 36-month strategy.

Result:

Empowered management values, renewed commitment to the long-term plan and a sustained profitability.

CATEGORY: Change Channels

Transforming Human Resources into excellent leadership

An example of how re-thinking the use of existing resources can prove to be just the change you need.

Challenge:

Aggressive growth targets posed a challenge to The Swedish Childhood Cancer Foundation. Stronger leadership was needed in a culture of consensus and vague management structures.

Solution:

Clarified and distinguished the Human Resources function and responsibilities of leaders. Built common structures, reinvigorated corporate culture and developed leadership.

Result:

Leaders demonstrate increased self-awareness and new abilities. Stronger employer brand, new talents and leaders. The Swedish Childhoood Cancer Foundation broke fundraising records and became a role model for transformation in that sector.

Barncancerfonden

Project Data

8 managers

50 employees

2 years

www.barncancerfonden.se