Thoughts along the way

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Business Development & Innovation

The horrors and joy of business development

We are trying out a structured approach to business development and we are looking for teams willing to be a part of the ride.
How do you define business development?

Depending on who you ask, you will get a variety of answers, but most will agree that it concerns the exploration and realization of new ways to keep your business viable and prospering. At Odd. we have recently been working with business development in its perhaps most common form - new business line exploration and new product development.

It goes without saying that a process in which you need to be able to imagine something that has yet to exist  is challenging and demaning for those involved.  Following a given yet allowing structure for collaborative business development can therefore be of great help. In collaboration with our clients we have refined a structured approach to business development. We are using well-known traditional market and situation analysis tools but by ordereing them in a certain sequence, our method enables our clients to end up with a short-list of critical strategic iniatives.

Not much different from how artists who start out with a blank canvas end up with a work of art, the teams we have been working with can see their ideas materialize and turn into actual plans as they go along with the process.

Trust us, it is highly inspiring to take part in a process in which previously undefined windows of opportunity transform into actionable plans, in a matter of hours!

We are now looking for new teams to guide through this process. Are you willing to give it a go? Let us know!  

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This video (in Swedish) shows a meeting where we met with 200 leaders from one of our clients. 

Get in touch if you want to create a meaninful meeting!
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What better way to understand the future than to ask the children who will live in it?