Thoughts along the way

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Business Development & Innovation

You’ve got 99 problems – and 99 opportunities

On problems, and how they can be helpful to you.
This week we had our first business development session with a team we are facilitating with a client. Still early in the process we are focusing on problem identification and the team already shows amazing insight into the organizations challenges ahead.

Eventhough it may seem daunting and almost counter-intuitive to focus on problems you as an organization, (or human being for that matter) may be facing, it can actually prove to be exactly what you need to make those crucial adaptions that will elevate you and your operations to the next level.

For us, a problem is not necessarily a hindrance. Just like an ache in your back tells your that "hey, maybe you should get that desk ergonomically adjusted", a pain point in your internal communication or customer care procedures gives you important information. By spotting problems, you are also spotting where needs are not met, and like we all know, unfulfilled needs (unknown or not) are the mother of all innovations.

We will work with this team throughout this fall. During a number of sessions we will help them explore lateral thinking, ideation and conceptualization. In the end, we are certain that they have created new solutions for their organization, but for now, we're enjoying focusing on the problems. Get in touch and we can help you take a closer look at your problems!

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